Dear ABC,
Regarding the cancellations of ALL MY CHILDREN and ONE LIVE TO LIVE, people have been throwing around terms like "creative bankruptcy." Considering the net is replacing the iconic soaps with a food show (THE CHEW) and a weight-loss show (THE REVOLUTION), who can argue? THE CHEW? Really?

It's a hallmark of daytime characters that they never learn from the past; they keep jumping to wrong conclusions, believing lies, and fecklessly accepting assumptions. (Honestly, it's like they don't know they're just characters on a TV show!)

First of all, how great is Hoover? "My wife and mother are both passionate viewers of ALL MY CHILDREN and ONE LIFE TO LIVE, as are many of my colleagues here at Hoover," wrote Hoover VP of marketing Brian Kirkendall.

At this very challenging time for daytime soap operas, which are still very much alive, I have a word to current soap viewers. I know that some recent events (such as a sorrowful Nicole and Taylor mourning their mom throughout DAYS OF OUR LIVES' Salem, and YOUNG AND RESTLESS' Lily keeping secret her visions of her deceased husband Cane) have made it challenging or difficult to watch today's soaps, but I'm asking in the strongest way possible: Do not give up.